Marketing Ideas For Successful MA Auto Body Shop Operation

By Shirley Powell


Vehicle owners must take good care of their cars. They must take heed to mechanics advice. Servicing should be done regularly; especially after a long journey. Cars provide convenient movement and ease our daily lives. Quality car bodies are resilient in case of an accident. Stoughton, MA Auto body shop experts provide restorative services to such vehicles involved in accidents. They also provide aesthetic decoration to owners who wish for a makeover for the machines. This article gives shop owners ideas on marketing their vehicle body shops to prosperity.

Have a strong online presence. That involves putting up a viable website for your company. The website must include interactive media, applications and content that allow it to be accessible by mobile phone. Hire a professional web designer to host your website. They must be conversant with search engine optimization, writing skills and web development skills. In this regard, they must be able to keep your website easily accessible and usable to your clients.

Social media marketing is unavoidable. Platforms such as Facebook, Instagram and Twitter among others provide an easy going, informative and interactive platform to engage clients. Find a social media expert who can use text, and other multimedia to create interactive content. That will help make your online presence known to hundreds of people.

Include an interesting extra service. Pamper your clients and provide solutions such as concierge services. These are services which allow for clients vehicles to be picked up and delivered after service. Ensure that your staff members are trustworthy and reliable or the job. Also, provide convenience car for clients who are involved in an accident. A convenience car is an alternative car hired by the client or use before their car is ready for use. It saves clients the need to change schedules or to have to hire a cab from a car hire service.

Launching your garage also goes a long way in the marketing efforts. A launch should provide clients an in on the services you provide. Include incentives to attract clients to your premises on the day or weekend of the launch. It may include snacks, a car wash, cheaply priced car graphics or provision of car diagnostics at a low price. That will increase traffic flow to your premises. You may get new loyal clients.

The most instant trigger for new business is a job well-done. Ensure that you serve all your clients well. The most effective marketing is marketing by word of mouth. Ensure that clients have a good report from your workshop to spread around to their friends and acquaintances.

Create partnerships and networks within the industry. You will be able to be up to date with the industry progress. Also, you will land better deals when negotiating with your suppliers. This way, you will be able to secure competitive prices for clients.

Marketing is a function of all staff members. Treat clients with dignity and provide extra services for their convenience. More so, attract new business by launching the shop with incentives. Also create a strong web presence to interact with clients.




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