Skills are taught and not inherently gifted to a person. This goes for anything from riding a bike to boiling an egg. Car sales training is no different as it equips cars for cash sales personnel with the skills that they will need to become better at their job. It s important to stress however that these skills don t show them how to do their job.
Being a salesman involves a lot of competition, not only with yourself to meet your targets but with your colleagues to see who s the best of the bunch. But competition goes beyond that and encompasses other dealerships as well. Your training should encompass how to positively deal with competition, like why you shouldn t badmouth other car dealerships because it ultimately makes the salesman bad.
When people come into a dealership for the first time they may not know what they want. Some do, but for those who don t it s your job to convince them that they re making the correct decision. What will help them in doing so is your product knowledge. Therefore it s key to know what you are selling and how to sell it. Uhms and Ahhs don t bode well when it comes to displaying product knowledge in front of the customer.
Furthermore, training should stress the need to treat all customers the same. That statement might be misleading so here s a little context behind it. People interested in sports cars and SUVs are more likely to garner more attention that the person looking to buy their first car because the former sales bring in more money than the latter sales owing to bigger commissions.
Similar to your appearance, training should prepare a new salesman on the protocol of what to do before, during and after meeting with a prospective customer. Making them feel special is important but it should also be realistic so that customers don t get the wrong impression. Furthermore, following up is important. It s not only a means of finding out whether customers are serious or not but makes them feel special as well.
Patience is key to a fast sale. It might sound counterintuitive but it s important to remember that purchasing a car is a very big decision that ultimately needs a long-term commitment. And therefore can t be brought on a whim. If your customer feels pushed into making a decision they will leave and give it to someone else. Somebody who s patient enough for them to make up their minds without just thinking of the bottom line.
To be considered good at your job than the skills of honesty and trust need to shine through. Telling a customer news that they don t want to hear is when those skills are put to the test. Overpromising and under delivering is no better than blatantly lying to the person who has put their trust in you and your expertise for guidance in making what hopefully is the right decision.
Car sales is a great way to make a living provided your willing to learn and undergo training to make you better at the job.
Being a salesman involves a lot of competition, not only with yourself to meet your targets but with your colleagues to see who s the best of the bunch. But competition goes beyond that and encompasses other dealerships as well. Your training should encompass how to positively deal with competition, like why you shouldn t badmouth other car dealerships because it ultimately makes the salesman bad.
When people come into a dealership for the first time they may not know what they want. Some do, but for those who don t it s your job to convince them that they re making the correct decision. What will help them in doing so is your product knowledge. Therefore it s key to know what you are selling and how to sell it. Uhms and Ahhs don t bode well when it comes to displaying product knowledge in front of the customer.
Furthermore, training should stress the need to treat all customers the same. That statement might be misleading so here s a little context behind it. People interested in sports cars and SUVs are more likely to garner more attention that the person looking to buy their first car because the former sales bring in more money than the latter sales owing to bigger commissions.
Similar to your appearance, training should prepare a new salesman on the protocol of what to do before, during and after meeting with a prospective customer. Making them feel special is important but it should also be realistic so that customers don t get the wrong impression. Furthermore, following up is important. It s not only a means of finding out whether customers are serious or not but makes them feel special as well.
Patience is key to a fast sale. It might sound counterintuitive but it s important to remember that purchasing a car is a very big decision that ultimately needs a long-term commitment. And therefore can t be brought on a whim. If your customer feels pushed into making a decision they will leave and give it to someone else. Somebody who s patient enough for them to make up their minds without just thinking of the bottom line.
To be considered good at your job than the skills of honesty and trust need to shine through. Telling a customer news that they don t want to hear is when those skills are put to the test. Overpromising and under delivering is no better than blatantly lying to the person who has put their trust in you and your expertise for guidance in making what hopefully is the right decision.
Car sales is a great way to make a living provided your willing to learn and undergo training to make you better at the job.
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